00:27 - What is Topical Authority?
03:39 - Google's algorithm
07:53 - Recent changes
10:08 - AI and search engines
14:38 - Rewarding good content
17:56 - How to achieve topical authority
19:51 - Publishing high-quality content
22:27 - Achieving topical authority
24:45 - Spending your marketing budget smart
26:58 - Optimize your website
29:51 - Conclusion